Customer Segmentation
Am I growing the right segments and losing the wrong ones? Five lifecycle stages across 22,680 customers.
How segments are defined: Every customer is classified based on visit frequency and recency. Segments update daily using production data. Hover over any segment card for the exact definition.
+
New
3,420
15.1% of total
+12.4%
R
Recurring
8,640
38.1% of total
+5.2%
O
Occasional
5,210
23% of total
-2.1%
!
At-Risk
3,180
14% of total
-8.4%
X
Lost
2,230
9.8% of total
-3.2%
Segment Trends Over Time
Monthly customer count by lifecycle segment. Growing recurring and new while reducing at-risk and lost is the goal.
New
Recurring
Occasional
At-Risk
Lost
Segment Movement
How customers are flowing between segments this period. Positive transitions (toward Recurring) are highlighted green.
NewRecurring
420
12.3%
NewOccasional
280
8.2%
OccasionalRecurring
310
5.9%
RecurringAt-Risk
180
2.1%
At-RiskLost
240
7.5%
At-RiskRecurring
140
4.4%