Marketing Attribution
What's working and what's wasting money? Channel-level marketing performance with full-funnel tracking.
How attribution works: We track from ad click to in-store conversion to repeat visit using Google and Meta Conversions APIs. CAC = total spend / new customers acquired. ROAS = revenue from attributed customers / spend. All numbers reflect true in-store conversions, not just clicks.
Total Spend
$23,900
+6.8%vs last period
Total Conversions
3,540
+14.2%vs last period
Blended CAC
$6.75
-5.4%vs last period
Avg. ROAS
8.6x
+8.1%vs last period
Spend by Channel
Where your marketing budget is going
Conversions by Channel
New customers attributed to each source
Channel Breakdown
Click a channel to expand campaign-level detail. Drill down: Channel > Campaign > Ad Group > Ad.
| Channel / Campaign | Spend | Conversions | CAC | ROAS |
|---|---|---|---|---|
Google Ads | $12,400 | 890 | $13.93 | 4.2x |
Meta Ads | $8,600 | 620 | $13.87 | 3.8x |
Referral Program | $2,100 | 340 | $6.18 | 8.4x |
Google Maps / SEO | $800 | 480 | $1.67 | 18.2x |
Walk-ins / Organic | - | 1,210 | Free | N/A |