Referral Program
Is my referral program working, and how does it compare to paid acquisition?
Referral Program Mechanics: Existing customers get a unique referral link. When their referral makes 3 visits (reward threshold), both the referrer and referee earn a reward. Cost per referred customer is tracked against paid acquisition CAC for comparison.
Total Referrals
1,240
+22.5%vs last period
Conversion Rate
68.4%
+3.8%vs last period
Cost/Referred Customer
$6.18
-12.1%vs last period
Paid CAC (Comparison)
$13.42
-5.4%vs last period
Referrals cost 54% less than paid acquisition
At $6.18 per referral vs $13.42 paid CAC, every referral saves $7.24 per customer.
Monthly Referrals & Conversions
Growth in referral program activity over time
Referrals
Converted
Program Cost Over Time
Monthly spend on referral rewards
Top Referrers
Your most effective brand advocates ranked by total conversions.
| Rank | Customer | Referrals | Converted | Earned |
|---|---|---|---|---|
| Sarah Chen | 7 | 6 | $42.00 | |
| David Kim | 6 | 5 | $35.00 | |
| Maria Garcia | 4 | 4 | $28.00 | |
| 4 | Lisa Johnson | 4 | 3 | $21.00 |
| 5 | Robert Martinez | 3 | 3 | $21.00 |